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Innovation, Naturally

Leading the way on sustainable solutions has long been at the core of our business. We take environmental stewardship seriously because it helps two bottom lines: the Earth’s, and our own. Learn more about the innovation taking place by America’s beverage companies.


We will decrease water use per unit of product – and will increase water conservation by double-digit percentages over the next decade.

We’re in constant pursuit of developing the best water saving technologies on the planet. From the field to the factory, we are working to make sure every drop counts. Given the growing scarcity of water across the globe and the challenges we face in the future, we’re developing plans to save even more – double-digit percentages over the next decade. When it comes to protecting our most precious resource, we’ll never be satisfied, naturally.

Our Progress

  • Since 2011, we have cut water use by 4.4% per unit of product.

  • Since 2004, The Coca-Cola Company has replenished OVER 150 BILLION liters of water through projects in 61 countries.

  • Thanks to PepsiCo and its partners, more than 6 MILLION people have access to safe water worldwide.

  • Keurig Dr Pepper has committed 1 MILLION dollars to The Nature Conservancy in support of watershed protection.


We will increase efficiencies while decreasing the carbon footprint of our products.

There is no downside to conserving energy. It costs less. It pollutes less. It reduces the strain on our electricity grid and lessens the impact on our planet. Across the entire beverage industry supply chain, from factory to vending machine, we’re reducing greenhouse gas emissions and making operations more energy efficient. Each of America’s beverage companies has set goals to lower our emissions over time while continually improving efficiency. And our companies have pledged to work with government leaders, environmental organizations and other businesses to ensure these emission reductions are happening throughout the United States.

Our Progress

  • The industry initiated a voluntary phase-out of of hydrofluorocarbons (HFCs) equal to taking 15 MILLION cars off the road.

  • At end of phase-out, 100% of new, company-controlled coolers will be HFC-free.

  • Each year, member companies purchase OVER 50,000 Energy Star-rated or HFC-free equipment.


We will improve fuel efficiency and increase miles per gallon by more than 10% by the end of the decade.

Our industry’s fleets are some of the largest in the Western Hemisphere, and they get cleaner and leaner all the time. We’re rapidly expanding the use of hybrid vehicles. We’ve pledged to transition to biodiesels, electricity, natural gas and other alternative fuels. And we’ve been working to take more vehicles off the road—literally—by replacing them with intermodal transportation like freight rail, reducing truck miles, fuel use and overall emissions.

Our Progress

  • Industry wide, we have improved average fleet miles per gallon by 13% since 2010.

  • Company all-electric vehicles each save 10 TONS of GHG emissions annually.

  • 1,700 industry vehicles are powered by alternative fuels and advanced hybrid technologies.

  • Each new or retrofitted hybrid truck reduces emissions by up to 30%.


We will reduce the raw materials used in PET plastic and aluminum packaging through lightweighting, redesign, and use of post-consumer recycled materials.

The packaging that surrounds beverage products has to be strong. It has to be reliable. We put the force of our industry’s creativity into designing containers that use fewer raw materials at the beginning of their lifecycle, and are easy to recycle at the end of it. Lighter, more streamlined packaging also cuts down on the fuel needed to transport our products.

Our Progress

  • We have saved 100s OF MILLIONS of pounds of raw materials industry-wide, through lightweighting and packaging reduction.

  • Keurig Dr Pepper has developed the LIGHTEST 2-LITER plastic bottle ever.

  • In 2014, PepsiCo removed over 89 MILLION POUNDS of packaging materials from the market compared to the prior year.

  • The Coca-Cola Company has avoided 150,000 metric tons of CO2 emissions in North America, thanks to their PlantBottle™ packaging.


We are working to eliminate waste to landfills from our manufacturing and production facilities in the USA.

Recycling is more than a core element in our history of innovation. It’s something we’ll never stop pushing to improve. Other industries talk about sustainability – America’s beverage companies have built our technologies and our business practices around it. Boosting and streamlining curbside recycling programs. Building a competitive market for post-consumer content. And of course, creating containers that can be fully recycled – even the caps.

Our Progress

  • We are producing 100% recyclable aluminum, plastic and glass beverage containers – even the plastic caps can be recycled.

  • Each company is working to eliminate waste to landfills; 93% of waste from our manufacturing plants is being recycled and diverted from landfills.

  • 39% of our aluminum, plastic and glass containers are recycled in the US, up eight percentage points in the last eight years.